Video ads have become a big part of how businesses connect with people. But what makes some ads grab attention while others fall flat? It all comes down to how real and relatable they feel. People don’t just want to watch—they want to feel like the message is for them.
Here’s how to make video ads that stick by staying real and relatable.
Start with a Genuine Story
Stories have a way of pulling people in. Instead of a hard sell, tell a story that reflects everyday life or solves a common problem. It could be as simple as showing how a product makes someone’s morning easier. Keep it honest—viewers can spot a fake from a mile away.
Use Language That Feels Natural
Skip the industry jargon and complicated terms. Talk like you would with a friend. This helps your ad feel approachable and builds trust. When your message sounds human, it resonates more with your audience.
Show Real People, Not Just Actors
While professional actors can make ads polished, featuring real customers or team members can make them feel more authentic. When people see others like them using a product or service, it’s easier to connect.
Focus on Emotions
The best ads don’t just sell—they make people feel something. Whether it’s laughter, inspiration, or nostalgia, tapping into emotions creates a lasting impact. Think about what emotions align with your brand and weave them into your ad.
Keep It Short and Sweet
Attention spans are short, so make every second count. Highlight the main message early on, and don’t drag the ad out. A simple, clear message sticks better than one packed with too much information.
Stay True to Your Brand
Your ad should reflect what your brand stands for. If you’re all about fun, let that show. If your focus is on quality, highlight it. Staying true to your brand’s personality makes your ad feel more consistent and trustworthy.
Wrap It Up with a Strong Call to Action
Don’t leave viewers guessing about what to do next. Whether it’s visiting your website, signing up for a free trial, or checking out a product, guide them with a clear and friendly call to action.
Final Thoughts
Video ads work best when they feel honest and relatable. By focusing on real stories, simple language, and emotional connections, you can create ads that not only catch attention but also build trust. Remember, it’s not just about selling—it’s about connecting.
