Jumping Into Social Media Management: What Agencies Should Know Before Offering It
Many agencies hesitate to offer social media management because it’s one of those services that can quickly turn messy — from unclear expectations to endless revisions. But with the right process, clear pricing, and realistic clients, it can become a steady and profitable retainer stream. This article looks at how agencies are pricing it, the common challenges they face, and a smart way to roll it out without burning out your team.