Finding the right book to enhance new business efforts in a creative agency depends on your approach to sales. Blair Enns’ Win Without Pitching focuses on positioning your agency as an expert, while Alex Hormozi’s $100M Offers takes a more aggressive, value-driven angle. Other notable reads, like The Business of Expertise by David C. Baker, emphasize differentiation and authority. Whether refining your team's skills or setting up a dedicated sales function, the right book can provide a roadmap for sustainable growth.